Interesting post found on the Gator Bowl's Facebook page. Here is their philosophy when choosing teams:
The Gator Bowl Association is gearing up for team announcement and will select teams based on the three primary elements of our mission:
1) Economic impact on Northeast Florida 2) Great national image 3) Create community pride for residents
The Gator Bowl Association’s mission is to provide Northeast Florida with the very best in college athletics and related activities in order to maximize positive impact on the area’s economy, national image and community pride.