Monday, May 3, 2010

End of a Sponsorship Era

After 21 years, Fed Ex has decided to cut it ties with the famed Orange Bowl game in Miami. With this breakup it made me wonder if Fed Ex was the first to become a title sponsor for a bowl game. Since Fed Ex signed on, many bowl games followed suit and some (Outback, Capital One) became the sole name on its featured game. Until a new sponsor steps forward, this will most likely be the look of Miami's BCS game.

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